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Though they work in the same field of social application-based advertising, the two partner to bring BuddyMedia's analytics to SocialMedia's clients.
Called 'BuddyBrain,' the set of client tools provides more detailed data on ad campaign success than social-network platforms typically offer.
At the Web 2.0 Expo in New York, just a stone's throw from the turmoil on Wall Street, it was hard not to notice the financial-industry meltdown.
The company responsible for putting Pirates vs. Ninjas all over your Facebook news feed raises funding from Softbank Capital with contributions from Ron Conway, the European Founders Fund, and others.