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brightroll

Article

Yahoo confirms $640M purchase of video ad startup BrightRoll

Marissa Meyer extends Yahoo's video advertising reach across websites, mobile devices -- and could reinvent banner ads in the process.

By November 11, 2014

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Yahoo, searching for a new angle, takes a wrong turn with sales

The Internet media and search company still hasn't gotten its advertising business on track. All the while, CEO Marissa Mayer looks to be getting more serious about Yahoo's future in search. Will it help?

By April 21, 2015

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It pays to be social, not Yahoo, in US digital display ad biz

Facebook and Twitter will combine to own a third of the US display ad market in 2017, according to research firm eMarketer.

By March 26, 2015

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Yahoo spins off Alibaba holdings as sales sputter

The Internet giant continues to struggle but has a plan to skirt a tax bill of billions of dollars.

By January 27, 2015

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4 things to expect from Google in 2015

Google wants very much to be known as more than just a search company, and over the next year many of its biggest moves will be in other areas.

By January 3, 2015

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Unhappy Yahoo investors urge merger with AOL

Some investors are less than pleased with the turnaround plan of Yahoo CEO Marissa Mayer and want AOL CEO Tim Armstrong to consider a merger, says Reuters.

By November 12, 2014

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Digital video-ad startup BrightRoll raises $30 million

Managing 2.25 billion video ads monthly, BrightRoll challenges Hulu, YouTube and Tremor Media.

By November 15, 2011

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Hulu tops all Web sites for video ads viewed

Among all Web sites tracked by ComScore in March, Hulu scored the highest for the number of video ads displayed, with a total of 1.2 billion video ad impressions for the month.

By April 13, 2011

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BrightRoll brings HD video ads to the Web

BrightRoll is first to offer high-definition video ads on Web sites.

By March 17, 2008

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The Digital Home 36: Google News Galore!

Check out Don Reisinger's latest Digital Home podcast: Google News Galore!

By October 8, 2008