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Marissa Meyer extends Yahoo's video advertising reach across websites, mobile devices -- and could reinvent banner ads in the process.
The Internet media and search company still hasn't gotten its advertising business on track. All the while, CEO Marissa Mayer looks to be getting more serious about Yahoo's future in search. Will it help?
Facebook and Twitter will combine to own a third of the US display ad market in 2017, according to research firm eMarketer.
The Internet giant continues to struggle but has a plan to skirt a tax bill of billions of dollars.
Google wants very much to be known as more than just a search company, and over the next year many of its biggest moves will be in other areas.
Some investors are less than pleased with the turnaround plan of Yahoo CEO Marissa Mayer and want AOL CEO Tim Armstrong to consider a merger, says Reuters.
Managing 2.25 billion video ads monthly, BrightRoll challenges Hulu, YouTube and Tremor Media.
Among all Web sites tracked by ComScore in March, Hulu scored the highest for the number of video ads displayed, with a total of 1.2 billion video ad impressions for the month.
BrightRoll is first to offer high-definition video ads on Web sites.
Check out Don Reisinger's latest Digital Home podcast: Google News Galore!