1502 Results for

branding

Article

Apple tops Google as world's most valuable brand

The iPhone maker recaptures the No. 1 spot after losing it to Google last year, according to the latest list of the BrandZ Top 100 Most Valuable Global Brands.

By May 27, 2015

Article

Amazon launches Exclusives to surface 'up-and-coming brands'

It's yet another niche for the e-commerce titan: Amazon Exclusives are available only via Amazon or the product makers' own pages.

By March 11, 2015

Article

The Android Pay details Google didn't tell you

Ready to pay by phone? Here's what you need to know.

By May 28, 2015

Article

All those 'Likes' don't add up to real fans, Facebook exec warns brands

How can a brand reach genuine fans on Facebook and persuade them to go to a show, buy a product or otherwise support the brand? By paying, says Facebook's Niall Fagan.

By May 21, 2015

Video

Pizza via emoji: Marketers ride texting craze with branded icons

Companies are jumping into the emoji phenomenon. Domino's lets you order a pizza by tweeting the pizza icon, while other brands like M&M's and 1-800-Flowers are making their own emoji keyboards.

By May 20, 2015

Article

Pizza via emoji: Marketers ride texting craze with branded icons

Companies are jumping into the emoji phenomenon. Domino's lets you order a pizza by tweeting the pizza icon, while other brands like M&M's and 1-800-Flowers are making their own emoji keyboards.

By May 20, 2015

Article

Starting over: Legendary designer Andrew Jones set to launch a brand new speaker line

The Andrew Jones-designed ELAC Debut speakers and subwoofers are expected to go on sale in the fall of 2015.

By May 19, 2015

Article

'Apple's branding is stronger but our product is better,' says Huawei exec

Huawei's Richard Yu explains why the new TalkBand B2 watch and P8 smartphone will help the Chinese company build trust.

By April 23, 2015

Video

You can still buy a brand new DeLorean, straight from the factory

The original DeLorean factory in Northern Ireland may be long gone but you can still buy a factory fresh example of the most iconic gull-winged doored car of all time. XCAR went to Houston to find out more.

April 16, 2015

Video

2016 Scion iA: Built by Mazda, branded by Scion

Scion's first ever sedan has a sporty secret. It's actually a Mazda2.

By April 1, 2015