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Bose refreshes headphone line with new branding and colors

While not exactly new, the company has introduced new versions of its on-ear, around-the-ear, and in-ear models under its new SoundTrue and Freestyle brands.

By Apr. 3, 2014


Android 4.4 KitKat: What's the point of co-branding?

Google doesn't need the money, and it certainly has no problem with awareness. So why partner with a candy company at all?

By Sep. 3, 2013


Motorola to 'phase out' Xoom branding -- report

The company has reportedly signed a confidential deal with Xoom Corp. that will lead to Motorola ceasing to use the "Xoom" brand for tablets.

By Aug. 21, 2013


EE slates Vodafone's 4G branding at British Grand Prix

EE has asked why Vodafone is advertising its 4G service when it hasn't launched yet, and has reportedly demanded the ads be pulled.

By Jun. 30, 2013


HTC DLX gets spied with Verizon branding

It appears that Verizon is readying its 5-inch variant of the recently announced J Butterfly.

By Oct. 22, 2012


Apple's iPad '4G' branding changes across Europe

The "4G" branding skirmish in Europe is finally over as the tech giant switches the wording on its tablets for sale from "Wi-Fi + 4G" to "WiFi + Cellular."

By May. 17, 2012


In U.K., too, Apple relents on iPad 4G branding

First came the shift in Australia. Now Apple in the U.K. is also rebranding the new iPad as "Wi-Fi + Cellular" to better reflect the local wireless situation.

By May. 15, 2012


Microsoft eases back on Azure cloud branding

Redmond is cutting the name "Azure" out of the branding for its cloud services on its billing portal.

By May. 8, 2012


Galaxy Note with T-Mobile branding found online

T-Mobile may soon be adding the 5.3-inch smartphone-tablet hybrid to its lineup. But unlike the AT&T device, it may offer Ice Cream Sandwich.

By Apr. 25, 2012


Microsoft to drop Windows Live branding with Windows 8

Microsoft is attempting to bring a semblance of order to its currently confusing Windows application and services story.

By May. 2, 2012