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The Brand Finance App is designed to keep you abreast of the latest theoretical and practical issues in the area of brand strategy, brand building...
Three of tech's biggest corporations reign supreme as the most valuable brands worldwide, based on a new study by Brand Finance.
Ranking the 500 most valuable brands in the world, BrandFinance awarded Google first place, with Microsoft, IBM, and Apple among other tech companies near the top of the list.
A week after announcing the retirement of longtime marketing boss Mich Mathews, Microsoft moves quickly to replace her with another company veteran, Chris Capossela.
The company's brand is still incredibly valuable, but hotter products could help improve the message.
Company tops the charts for most trusted brand in the U.S., but what makes a brand successful long-term?