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brand

Article

Will Americans buy unlocked phones from Chinese brands? (Smartphones Unlocked)

Alcatel, Huawei and ZTE are hoping that low prices for quality products will lure US consumers online.

By July 1, 2015

Article

We betrayed fans and want to be a brand again, says Sega CEO

Hajime Satomi also teases a new console game announcement at TGS.

By July 6, 2015

Article

Amazon launches Exclusives to surface 'up-and-coming brands'

It's yet another niche for the e-commerce titan: Amazon Exclusives are available only via Amazon or the product makers' own pages.

By March 11, 2015

Article

Online audio brand Emotiva is coming to a brick & mortar store near you

Emotiva is now moving into brick and mortar stores worldwide, while maintaining its online, direct sales outlet.

By June 13, 2015

Article

Apple tops Google as world's most valuable brand

The iPhone maker recaptures the No. 1 spot after losing it to Google last year, according to the latest list of the BrandZ Top 100 Most Valuable Global Brands.

By May 27, 2015

Article

Don't call it a comeback! Helio returns with really slow unlimited data plan

Helio, which flamed out five years ago, is taking on the US wireless market with a new parent company and simple $29-a-month plan.

By July 6, 2015

Article

All those 'Likes' don't add up to real fans, Facebook exec warns brands

How can a brand reach genuine fans on Facebook and persuade them to go to a show, buy a product or otherwise support the brand? By paying, says Facebook's Niall Fagan.

By May 21, 2015

Article

Pizza via emoji: Marketers ride texting craze with branded icons

Companies are jumping into the emoji phenomenon. Domino's lets you order a pizza by tweeting the pizza icon, while other brands like M&M's and 1-800-Flowers are making their own emoji keyboards.

By May 20, 2015

Video

Pizza via emoji: Marketers ride texting craze with branded icons

Companies are jumping into the emoji phenomenon. Domino's lets you order a pizza by tweeting the pizza icon, while other brands like M&M's and 1-800-Flowers are making their own emoji keyboards.

By May 20, 2015

Article

Starting over: Legendary designer Andrew Jones set to launch a brand new speaker line

The Andrew Jones-designed ELAC Debut speakers and subwoofers are expected to go on sale in the fall of 2015.

By May 19, 2015