Those of you watching Sunday's half-time show will be able to buy Perry paraphernalia in the moment across social media and connected devices.
Technically Incorrect: For the Super Bowl, T-Mobile teases that it's not just using the humor of Kim Kardashian. There are actual comedians, too.
There's no better way to make a good impression than with a memorable Super Bowl ad, and the two carriers figure to make headway against bigger spenders Verizon Wireless and AT&T.
An automation and assembly equipment manufacturer finds itself in a Super Bowl beer ad. And a very funny one too.
For the first time ever, the biggest day in sports will be lit entirely with high-efficiency LED fixtures.
Facebook will target users with real-time ads during the big game and the FAA warns against flying drones near the stadium on Sunday. Perhaps the next Super Bowl will unleash drones to hunt down drones.
Facebook will target users with real-time ads during the biggame and the FAA warns against flying drones near the stadium on Sunday. Perhaps the next Super Bowl will unleash drones to hunt down drones.
The Federal Aviation Administration has officially declared the Super Bowl a no drone zone. So if you're heading to watch the Patriots take on the Seahawks on Sunday, leave your drone at home.
A sophisticated prediction software ran tens of thousands of scenarios and picked one team to win 60 percent of the time. Is it the team you're rooting for?
Keeping up with its recent tradition of Super Bowl ads that tug at your heartstrings, Budweiser's "Lost Dog" spot follows one lost puppy's long journey home.