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Start-up BlueKai is taking a novel approach in a crowded market for Internet ad tech. The privacy pitch: Consumers can tweak the data held about them.
The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.
The company is reportedly planning to launch an exchange that would allow Web publishers to sell data on their users in addition to ad space on their site.
The credit card companies are reportedly working on plans to take customer purchase data and use that to deliver targeted ads.
That Web site you love? It's tracking you. So is the other one. In fact, so are all of the top 100 sites, according to new research.
Well-known tech entrepreneurs and twin brothers Ali and Hadi Partovi are leaving MySpace in a high-profile departure for the struggling social-networking company.
45 Minutes on IM: Eli Pariser, author of "The Filter Bubble: What the Internet is Hiding from You," says we should be increasingly aware--and wary--of tools to bring us a Web experience explicitly tailored to our interests.