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Blippy now lets third-party developers tap into its user data feed. It's also partnered with Safeway to track what you're buying at the grocery store.
A day after four Blippy users discovered their credit card numbers could be found in Google searches, a fifth user has fallen victim to a February breach.
Credit card numbers of the social shopping site's users were found in nearly 130 Google search results for "Blippy" and "from card," according to a VentureBeat report.
Google didn't put the credit card numbers of four Blippy users on the Internet, but its search technology failed to detect that Blippy had fixed a problem in February.
A backlash to the Google Buzz backlash indicates that people have grown comfortable relinquishing their privacy. Call it Generation X-hibitionist, developing on Web sites like Loopt, FriendFeed, Flickr, and Blippy.