Blippy now lets third-party developers tap into its user data feed. It's also partnered with Safeway to track what you're buying at the grocery store.
After displaying credit card numbers of at least five people in Google search results, the social site pledges to hire a chief security officer and run regular audits.
A day after four Blippy users discovered their credit card numbers could be found in Google searches, a fifth user has fallen victim to a February breach.
Google didn't put the credit card numbers of four Blippy users on the Internet, but its search technology failed to detect that Blippy had fixed a problem in February.
Credit card numbers of the social shopping site's users were found in nearly 130 Google search results for "Blippy" and "from card," according to a VentureBeat report.
We get to grips with Blippy, the Twitter-style social network that links up with your credit card, then posts your purchases online for the world to see
There's more to this service than sharing spending data with friends, thank goodness.
A backlash to the Google Buzz backlash indicates that people have grown comfortable relinquishing their privacy. Call it Generation X-hibitionist, developing on Web sites like Loopt, FriendFeed, Flickr, and Blippy.