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Meant to make private jet (sort of) affordable and easier to book than commercial flights, the new service kicked off today and hopes to upend the industry. But who will use it?
BlackJet, the Uber cab of the high, private jet skies, is officially open for business.
Offering convenient and cheaper ways to access tailored services like ordering a private car, renting out a vacation home, or running personal errands, the "concierge economy" rose to a new level in 2012.
Uber's co-founder is now backing a new company that would offer on-demand private jet travel. Called BlackJet, the service will begin flying November 15 and is invite-only.