A study by Krux study shows a huge jump in behavioral tracking since Nov. 2010 -- here's why. Hint: Ad networks are involved.
The search giant launches "interest-based" advertising as a beta test on partner sites and on YouTube. Will users raise a long-term ruckus?
An analysis of behavioral economics applied to cloud computing adoption triggered an enthusiastic response from some cloud enthusiasts. However, it might be prudent to remember that the analysis applies equally to adopting the cloud...and leaving it.
They're controversial among regulators and privacy groups, but ads targeted to Web users' habits are notably more effective than those that aren't, a new study finds.
Privacy advocates want Congress to consider regulations on the use of behavioral advertising data by large Internet companies looking to serve targeted ads.
Online video site has begun testing a service that matches ads to users' viewing history, searches, and other activity. Behavioral ads have been controversial, though.
Like its competitors, the start-up is trying to help social networks such as Meebo goose their ad sales by identifying (and studying) members that are so-called influencers.
Pregnenolone might be released by the body to fight the nice feelings created by pot. At least that's what French scientists believe.
A freshly published Apple patent application envisions the delivery of targeted ads based on your mood, behavior, and other seemingly intangible characteristics.
A new manifesto from an ad-blocking company Eyeo tries to build support for the idea that some ads are OK. That's good for its business, since big advertisers pay to get on its whitelist.