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Apple is after more than just headphones in its rumoured multibillion-dollar acquisition of Beats, according to a report suggesting Dr Dre and Jimmy Iovine might join the tech giant.
Eddy Cue, Apple SVP of Internet software and services, also says Apple in 2014 has the "best product pipeline" he's seen in 25 years.
As Apple's acquisition of Beats Electronics comes close to completion, hundreds of employees may find that their positions are marked as redundant.
Apple says that it will work with the Beats team to "elevate" the experience already created by Beats products.
Regulators say that the acquisition raises no competition concerns because the companies' combined market share is low.
The company says Beats founders Jimmy Iovine and Dr. Dre will join Apple.
A note on the site encourages subscribers to switch to Beats, which Apple is in the process of acquiring for $3 billion.
Apple made a big acquisition this week. Could Beats possibly be worth $3B? Also, a new driverless car from Google, a new superphone from LG, and mankind's latest great hope for space travel from SpaceX.
Some see potential benefit for Apple's iTunes Radio offering, while others said it was a defensive move at a time when Apple should be looking for offensive assets.
Now that Apple has completed its due diligence, the New York Post says, it apparently thinks Beats is worth a little less than anticipated.