BlackBerry Messenger's scattered design and basic features keep it behind the competition.
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BlackBerry BBM chief John Sims tells CNET about why there was "no choice" but to go cross platform, fixing BBM's sign-up process, and BBM's mobile banking potential.
Yet another executive will depart the company as it struggles to find relevancy in the smartphone business.
Sponsored content will pop up in BBM Channels, but BlackBerry says it won't interfere with actual chats.
BlackBerry's Messenger app will also wend its way to the new Nokia X platform.
In the works are updates for two popular BlackBerry products, Secure Work Space corporate email and the BBM messaging program for Android and iOS.
The mobile transfer of money is popular around the world, but it's becoming increasingly attractive to firms competing in foreign markets.
New features include a BBM Shop that sells stickers and sponsored posts and invitations for BBM Channels. BlackBerry says it won't intrude on the core messaging experience.
The latest executive to sit at the top of BlackBerry goes back to the drawing board for what could be the beleaguered phone maker's last grasp at survival.