Advertising agency sparks debate for using homeless men as Internet hot spots.
A few high-profile blog posts have gotten a lot of people upset about a program that might very well be helping people who really need the assistance. CNET's Daniel Terdiman weighs in.
I'm en route to the Marketing 2.0 conference in Paris where marketing executives are presenting and discussing the latest trends in their field. In a way, the story of the conference is the story of marketing itself.
Advertising firm BBH has produced a series of videos for the Google Chrome browser, and you have to give them credit for creating such intuitive, almost naive metaphors for a very unemotional 'technocratic' brand.
Forrester is about to release a new report on "Adaptive Brand Marketing," in which it proposes the new 4 P's of Marketing: permission, proximity, perception, and participation.
New York-based agency R/GA recently launched its new Brand Design practice. Clearly, brand designers are on the surge, especially in the digital space.
Cindy Gallop, former CEO of ad agency BBH New York, said at the Cannes Festival that Google wants to destroy the ad industry. Is she right?