Media watchdogs and educators worry about the nascent industry having relatively no standards for advertising.
Virtual Barbie world has hierarchy based on whether you buy the latest device.
Young females can now truly be a Barbie girl in a Barbie world, with the recent launch of a tween-targeted virtual community from Mattel.
It's plastic, and it's fantastic fun to sing the song while thinking about Mattel's musical and online reinvention of the iconic doll.
Iconic doll has long been a standard of American homes. Now she's trying to stay alpha girl in a virtual world filled with Webkinz and Bratz. Meet the new Barbie Girls