The company's Tizen operating system is viewed as a way for Samsung to distance itself from Google's Android platform.
Samsung is looking to improve its non-Android phones by bringing together its own low-end OS Bada with the successor to MeeGo, Tizen.
Samsung is poised to pump resources into its Bada operating system for mobile phones, including opening its platform to developers and bringing the software to its line of TVs.
Samsung plans to recruit other manufacturers to make Bada phones and tablets by making the simple operating system free.
Samsung has been keeping busy at the IFA consumer electronics in Berlin, with the debut of a new tablet, smartphone, and three new Bada OS handsets.
Samsung has announced a new smart phone operating system called bada. Crazy name, crazy OS
CNET takes a hands-on look at the Samsung Wave, the company's new Bada phone that was unveiled at Mobile World Congress 2010.
The Samsung Wave is Samsung's first phone to have its new Bada OS, and also sports a Super AMOLED touchscreen that promises to be brighter than ever
Samsung will wean itself from Windows Mobile to focus on Bada and Android. But could Android be in danger as well?