The company's Tizen operating system is viewed as a way for Samsung to distance itself from Google's Android platform.
Samsung is looking to improve its non-Android phones by bringing together its own low-end OS Bada with the successor to MeeGo, Tizen.
We've been teased with an image of four phones sporting Samsung's new Bada operating system, as seen on the imminently-arriving Wave
Samsung is poised to pump resources into its Bada operating system for mobile phones, including opening its platform to developers and bringing the software to its line of TVs.
Samsung plans to recruit other manufacturers to make Bada phones and tablets by making the simple operating system free.
Samsung has been keeping busy at the IFA consumer electronics in Berlin, with the debut of a new tablet, smartphone, and three new Bada OS handsets.
Samsung's Wave 3, Wave M and Wave Y are a fresh batch of smart phones running the new Bada 2.0 operating system.
Samsung has announced a new smart phone operating system called bada. Crazy name, crazy OS
The Wave 2 connects to the Web, shoots hi-def video and downloads apps. It's a pretty smart phone, for a phone that isn't a smart phone.
Samsung has unveiled its Samsung Wave 578 Bada smart phone at Mobile World Congress, with NFC the standout feature, along with a typing tech that promises to be twice as fast.