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B2B branding: Does it work?

Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness?

By November 28, 2007


B2B software maker revamps e-commerce network

Updates to Global Exchange's system include technology geared to work with RFID tools.

By September 28, 2004


China banks on B2B exchange

The country is building an online procurement exchange called e-Hub to support its $80 billion electronics industry.

April 2, 2004


Global Exchange fuses with Haht in B2B buy

The business-to-business e-commerce software maker says it will pick up data synchronization specialist Haht Commerce in a $30 million deal.

By January 15, 2004


Staples relaunches B2B site

The office products retailer spends millions of dollars on updating its businesses-only online store, a sign that corporate e-commerce is finally catching on.

By February 18, 2003


Where B2B exchanges went wrong

As the dust settles after the Internet shakeout, business owners are realizing that it's the market that matters--not necessarily the technology. In a new paper, Wharton experts examine the winners and losers in one sector of the Internet marketplace and come up with key lessons for incumbents and entrepreneurs alike.

December 14, 2002


The unexpected return of B2B

Suppliers put off by open business-to-business exchanges might find that the newly emerging private ones offer a better deal, according to researchers at McKinsey.

September 1, 2002


The birth of a B2B giant

GE's decision to shed one of the world's largest electronic trading networks will give Harvey Seegers a chance to prove Jack Welch was right about the potential of business-to-business e-commerce.

By July 2, 2002