Barnes & Noble is ceding the tablet market to larger, deeper-pocketed competitors and focusing on its digital book business. But that means going up against Amazon in a tough mano-a-mano fight.
From March 24 through 30, Barnes & Noble will throw in a free Nook Simple Touch when you buy its larger HD+ tablet.
The bookseller won't abandon its line of e-readers and tablets, but will license content to third-party device makers, sources tell The New York Times.
The Wall Street Journal, citing the chief executive of Barnes & Noble's retail group, reports the company will be closing about 20 stores a year for the next 10 years as it grapples with consumers' move to digital books.
The Black Friday weekend had given Barnes & Noble cause for optimism, but the company says the holiday stretch as a whole saw Nook device sales fall short of expectations.
Amazon, too, has crowed about a doubling of Kindle sales in the post-Thanksgiving shopping binge. Too bad neither company would provide any concrete numbers.
Barnes & Noble's well-regarded entry-level e-reader gets a $40 price chop in stores -- while supplies last.
With the self-publishing revolution, some of the e-book covers in the Kindle, iBooks, and Nook stores have become rather revealing--perhaps too revealing.
If it works out, this low-cost move by a company that trails in the e-book business could make Steve Ballmer look like a genius.
Microsoft's $300 million investment not only offers a big cash infusion to beleaguered Barnes & Noble but also sends a message to consumers that it's here to stay.