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The video site is paying top stars again, investing in popular entertainers like Smosh and the Fine Brothers of "Kids React..." fame to make new shows and feature-length movies.
Thanks to the popularity of online media sites like YouTube, mainstream entertainment soon may look more like that kid clowning around in front of a laptop camera.
The new service, which is free for Samsung smartphone owners, follows the introduction of Milk Music earlier this year.
EXCLUSIVE: The man behind Def Jam, who brought hip-hop to the masses, is out to create stars on YouTube through the newly-created All Def Music. And he's teaming up with the world's largest music company to do it.
Google executives say the site is a key way to reach 18- to 34-year-olds, but it didn't announce any major partnerships or revolutionary new programming during an event in New York.
Successful content creators at CES this year say TV show producers shouldn't abandon TV altogether but instead should take advantage of the growing number of viewers on mobile and the Internet.