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awesomenesstv

Article

Crank it up: Russell Simmons, Universal Music launch label -- on YouTube

EXCLUSIVE: The man behind Def Jam, who brought hip-hop to the masses, is out to create stars on YouTube through the newly-created All Def Music. And he's teaming up with the world's largest music company to do it.

By Jul. 23, 2013

Article

YouTube to advertisers: You need us to attract a younger crowd

Google executives say the site is a key way to reach 18- to 34-year-olds, but it didn't announce any major partnerships or revolutionary new programming during an event in New York.

By May. 1, 2013

Article

From YouTube to prime time: TV honchos look to new media

Successful content creators at CES this year say TV show producers shouldn't abandon TV altogether but instead should take advantage of the growing number of viewers on mobile and the Internet.

By Jan. 8, 2013