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Adobe to buy video-ad manager Auditude

Plan is to take Auditude's ad server and integrate it with Adobe's digital marketing tools.

By November 1, 2011


Another $10.5 million for Auditude's video ads

The ad-serving technology, which counts former Facebook exec Owen Van Natta among its board of directors, specializes in technology that can detect a client's content among user-uploaded videos, then serve ads on it.

By March 10, 2009


New video ad deal for MySpace, MTV Networks

Auditude, a video ad technology company, will be bringing its targeting technology to News Corp.'s MySpace portal for Viacom's MTV Networks content. Talk about a lot of big-media dealmaking.

By November 2, 2008