Narrow your search
Plan is to take Auditude's ad server and integrate it with Adobe's digital marketing tools.
The ad-serving technology, which counts former Facebook exec Owen Van Natta among its board of directors, specializes in technology that can detect a client's content among user-uploaded videos, then serve ads on it.
Auditude, a video ad technology company, will be bringing its targeting technology to News Corp.'s MySpace portal for Viacom's MTV Networks content. Talk about a lot of big-media dealmaking.