The carriers will use their sections at Best Buy to better promote their smartphones, tablets and various services.
New plans that offer more data for your dollar and free calls and texts to Canada and Mexico help AT&T stay competitive against T-Mobile and Sprint.
The "Uncarrier" can finally compete toe to toe with the two biggest national carriers now that its 4G network can cover the same number of potential customers.
Customers who were on an AT&T contract as of Jan. 18 or before are eligible to upgrade their device through AT&T Next after only six months.
The telecom giant hopes bundling the two services together will get customers to stick around longer.
That's the only way they'll solve real problems, says Glenn Lurie, speaking at the Code Mobile conference. He also notes that the iPhone 6S has sold well.
Much of its growth, however, now comes from connecting cars and other devices. AT&T does say it added phone customers in the period.
On the heels of a major FCC fine, the wireless carrier increases the threshold at which it starts slowing down service to 22GB of data a month, almost five times its previous cap.
In response to Verizon's plans to move to 5G, AT&T's Glenn Lurie says he prefers to wait until the industry can agree on what the technology will look like before making any proclamations.
CNET's tech advice columnist Marguerite Reardon tries to help a confused AT&T wireless customer figure out the best service plan for him and his wife.