It's getting harder to pretend to be grassroots when the real grassroots has a voice.
Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry. Lyft's President John Zimmer talks to CNET about the power of the stache.
Intel uses a flash mob-style marketing campaign to spread the word about ultrabooks, but is it successful? Have a look.
The company admits it hired people off the street to save places for its employees. But some, apparently, also took up some of the precious few seats, displacing potential critics.
It sounds like an Astroturf campaign for the upcoming computers-gone-bad movie "Terminator: Salvation," but in fact New Scientist magazine is being completely serious when it asks if the Internet itself could soon become "self-aware."
In the wake of setbacks to new coal powerplant construction in the face of likely carbon legislation, the coal industry has mounted a serious PR blitz.
Online classifieds site founder Craig Newmark would like to see more transparency in Washington, D.C., from politicians and telecommunications companies.
A few small changes to the way applications are listed and reviewed on Apple's App Store should help ease the tension somewhat between the company and developers.
Cable giant Comcast seems to have moved on from its anti-BitTorrent filtering, and now appears to be engaged in a fairly low tech astroturf campaign.
Company has sent a memo to employees asking them to voice opposition on the FCC Web site to the proposed Net neutrality regulation.