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Correction: What Zuckerberg must do to right the Facebook ship

An earlier version of this piece incorrectly compared Facebook's quarterly average revenue per user (ARPU) to the annual ARPU that would justify its IPO share price. Facebook's annualized ARPU is currently $5.12; it would need to rise above $33 with its current user base to justify a $38 share price.

By August 23, 2012