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Microsoft is taking a hefty goodwill writedown for its 2007 purchase of Aquantive. The acquisition didn't deliver the ROI the software giant hoped for -- to put it mildly.
The tech titan is reportedly looking for a buyer for its Internet ad agency, which it acquired in 2007 as part of its $6 billion Aquantive takeover.
Microsoft's acquisition of aQuantive last year is helping to make digital ads that come from your "real" shopping cart a reality.
The original headline for this story contained an incorrect figure for Microsoft's deal to buy Aquantive. It is $6 billion.
Sure, Microsoft can afford to wildly pay to buy Aquantive. But will that be enough to close the gap with Google? Steve Ballmer hopes so.
The Internet radio company hires former advertising executive and Madrona Venture Group partner Brian McAndrews to take over for longtime CEO John Kennedy.
Although search is important, Redmond sees growing opportunities in other areas, such as video, in-game, and mobile advertising, says former Aquantive CEO.
There's more than one way to look at how Microsoft's CEO has ruled the roost over the past few years.
The social network is said to be in talks to buy an ad-serving product that Microsoft bought in 2007.
The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports.