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Microsoft is taking a hefty goodwill writedown for its 2007 purchase of Aquantive. The acquisition didn't deliver the ROI the software giant hoped for -- to put it mildly.
The Internet radio company hires former advertising executive and Madrona Venture Group partner Brian McAndrews to take over for longtime CEO John Kennedy.
There's more than one way to look at how Microsoft's CEO has ruled the roost over the past few years.
The social network is said to be in talks to buy an ad-serving product that Microsoft bought in 2007.
The original headline for this story contained an incorrect figure for Microsoft's deal to buy Aquantive. It is $6 billion.
The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports.
If the deal goes through, this could help Facebook bolster its ad businesses -- on and off the social-networking site.
With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better targeting.
Microsoft has spent a fortune snatching up other companies, and just dropped a cool $7.2 billion on Nokia's phone unit. Here's a look back on the company's biggest hits and misses in the risky acquisition game.
Sure, Microsoft can afford to wildly pay to buy Aquantive. But will that be enough to close the gap with Google? Steve Ballmer hopes so.