87 Results for

aquantive

Article

Facebook said to be near launch of new ad network

New Atlas platform expected to help marketers better target and measure their ads, according to the Wall Street Journal.

By September 22, 2014

Article

Microsoft writes off $6.2B for failed Aquantive acquisition

Microsoft is taking a hefty goodwill writedown for its 2007 purchase of Aquantive. The acquisition didn't deliver the ROI the software giant hoped for -- to put it mildly.

By July 2, 2012

Article

Payoff for picking Pandora on your drive? Even fewer ads

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better targeting.

By January 6, 2014

Article

Pandora is growing up, and it smells like teen spirit

Entertain us, indeed. The Web radio service is standing tall in the mosh pit of Internet radio, giving fans and investors alike reason to rave.

By November 21, 2013

Article

Pandora CFO: We do Internet Radio 'better than anyone' (Q&A)

iTunes Radio launched with a splash, and is poised to roll out across the globe. So where does that leave Pandora?

By October 14, 2013

Article

Pandora's metrics miss biggest plot point, and it's not Apple

The latest listener stats reveal a service that's still getting bigger but finding it harder to grow as fast as it once did. The most important numbers for Pandora now are the ones preceded by dollar signs.

By October 3, 2013

Article

Pandora names former Microsoft executive as new CEO

The Internet radio company hires former advertising executive and Madrona Venture Group partner Brian McAndrews to take over for longtime CEO John Kennedy.

By September 11, 2013

Article

Microsoft acquisitions: Its biggest hits and misses

Microsoft has spent a fortune snatching up other companies, and just dropped a cool $7.2 billion on Nokia's phone unit. Here's a look back on the company's biggest hits and misses in the risky acquisition game.

By September 3, 2013

Article

Facebook set to close deal for Microsoft's Atlas tomorrow?

The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports.

By February 27, 2013

Article

Facebook snags Microsoft's Atlas to boost ad sales

The deal gives the social-networking giant a tool to use the information gleaned from its users to serve up more relevant ads.

By February 28, 2013