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Microsoft writes off $6.2B for failed Aquantive acquisition

Microsoft is taking a hefty goodwill writedown for its 2007 purchase of Aquantive. The acquisition didn't deliver the ROI the software giant hoped for -- to put it mildly.

By July 2, 2012


Report: Microsoft to cut Razorfish loose

The tech titan is reportedly looking for a buyer for its Internet ad agency, which it acquired in 2007 as part of its $6 billion Aquantive takeover.

By June 28, 2009


Now, ads from your grocery cart

Microsoft's acquisition of aQuantive last year is helping to make digital ads that come from your "real" shopping cart a reality.

By January 15, 2008


Newsmaker: Making sense of Redmond's $6 billion buy

The original headline for this story contained an incorrect figure for Microsoft's deal to buy Aquantive. It is $6 billion.

By May 18, 2007


Would you pay $6 billion for this company? Microsoft did.

Sure, Microsoft can afford to wildly pay to buy Aquantive. But will that be enough to close the gap with Google? Steve Ballmer hopes so.

By May 18, 2007


Microsoft sees future of ads beyond search

Although search is important, Redmond sees growing opportunities in other areas, such as video, in-game, and mobile advertising, says former Aquantive CEO.

By January 31, 2008


Pandora names former Microsoft executive as new CEO

The Internet radio company hires former advertising executive and Madrona Venture Group partner Brian McAndrews to take over for longtime CEO John Kennedy.

By September 11, 2013


The three phases of Steve Ballmer's tenure at Microsoft

There's more than one way to look at how Microsoft's CEO has ruled the roost over the past few years.

By July 3, 2012


Facebook reportedly looking to buy Microsoft's Atlas ad platform

The social network is said to be in talks to buy an ad-serving product that Microsoft bought in 2007.

By December 6, 2012


Facebook set to close deal for Microsoft's Atlas tomorrow?

The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports.

By February 27, 2013