86 Results for

aquantive

Article

Microsoft writes off $6.2B for failed Aquantive acquisition

Microsoft is taking a hefty goodwill writedown for its 2007 purchase of Aquantive. The acquisition didn't deliver the ROI the software giant hoped for -- to put it mildly.

By Jul. 2, 2012

Article

Pandora names former Microsoft executive as new CEO

The Internet radio company hires former advertising executive and Madrona Venture Group partner Brian McAndrews to take over for longtime CEO John Kennedy.

By Sep. 11, 2013

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The three phases of Steve Ballmer's tenure at Microsoft

There's more than one way to look at how Microsoft's CEO has ruled the roost over the past few years.

By Jul. 3, 2012

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Facebook reportedly looking to buy Microsoft's Atlas ad platform

The social network is said to be in talks to buy an ad-serving product that Microsoft bought in 2007.

By Dec. 6, 2012

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Newsmaker: Making sense of Redmond's $6 billion buy

The original headline for this story contained an incorrect figure for Microsoft's deal to buy Aquantive. It is $6 billion.

By May. 18, 2007

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Facebook set to close deal for Microsoft's Atlas tomorrow?

The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports.

By Feb. 27, 2013

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Facebook reportedly set to buy Microsoft's ad-serving business

If the deal goes through, this could help Facebook bolster its ad businesses -- on and off the social-networking site.

By Feb. 7, 2013

Article

Payoff for picking Pandora on your drive? Even fewer ads

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better targeting.

By Jan. 6, 2014

Article

Microsoft acquisitions: Its biggest hits and misses

Microsoft has spent a fortune snatching up other companies, and just dropped a cool $7.2 billion on Nokia's phone unit. Here's a look back on the company's biggest hits and misses in the risky acquisition game.

By Sep. 3, 2013

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Facebook snags Microsoft's Atlas to boost ad sales

The deal gives the social-networking giant a tool to use the information gleaned from its users to serve up more relevant ads.

By Feb. 28, 2013