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New Atlas platform expected to help marketers better target and measure their ads, according to the Wall Street Journal.
Microsoft is taking a hefty goodwill writedown for its 2007 purchase of Aquantive. The acquisition didn't deliver the ROI the software giant hoped for -- to put it mildly.
With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better targeting.
Entertain us, indeed. The Web radio service is standing tall in the mosh pit of Internet radio, giving fans and investors alike reason to rave.
iTunes Radio launched with a splash, and is poised to roll out across the globe. So where does that leave Pandora?
The latest listener stats reveal a service that's still getting bigger but finding it harder to grow as fast as it once did. The most important numbers for Pandora now are the ones preceded by dollar signs.
The Internet radio company hires former advertising executive and Madrona Venture Group partner Brian McAndrews to take over for longtime CEO John Kennedy.
Microsoft has spent a fortune snatching up other companies, and just dropped a cool $7.2 billion on Nokia's phone unit. Here's a look back on the company's biggest hits and misses in the risky acquisition game.
The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports.
The deal gives the social-networking giant a tool to use the information gleaned from its users to serve up more relevant ads.