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Facebook set to close deal for Microsoft's Atlas tomorrow?

The social-networking company, which has been negotiating with Microsoft for the last few months to acquire the online advertising platform, will likely seal the deal tomorrow, AdAge reports.

By February 27, 2013


Facebook prepares to amp up its ad war with Google with Atlas

Social network expected to soon buy extensive ad-serving technology from Microsoft in bid to deliver socially powered ads and reach further into the display ad business.

By February 13, 2013


Facebook reportedly set to buy Microsoft's ad-serving business

If the deal goes through, this could help Facebook bolster its ad businesses -- on and off the social-networking site.

By February 7, 2013


Facebook reportedly looking to buy Microsoft's Atlas ad platform

The social network is said to be in talks to buy an ad-serving product that Microsoft bought in 2007.

By December 6, 2012


Microsoft works to woo advertisers with technology

At Microsoft's annual ad industry meeting, CEO Steve Ballmer tells leading ad agency executives that his company is working on technology to help them buy advertising across different devices.

By March 30, 2011


Comparison of Amazon, Google, AppNexus, and GoGrid Cloud offerings

It's getting Cloudy out there.

By July 23, 2008