AppleCare+ provides two-year protection for devices, but you'll pay $30 more to cover a new iPhone 6S or 6S Plus.
Buyers of the company's new smartwatch have a little extra insurance to ease the pain of spending hundreds or even thousands of dollars on a new digital timepiece.
Apple registers several car-related domain names, another sign that the tech giant has automobiles on its mind.
Apple's ExpressLane service has been rebranded and offers enhanced options for contacting Apple support.
What coverage is included with my new iPad purchase? What do I get with AppleCare+? Seriously, do I really need AppleCare+? All these questions and more, answered here.
AppleCare+ was introduced in conjunction with the iPhone 4S, offering buyers of Apple's latest mobile phone technology the ability to protect their purchase for two years, even if the incident is accidental (a feature not available with previous versions of AppleCare).
With the iPhone 5S and 5C on their way, you can now claim for two accidents in two years on AppleCare+ -- for a price.
A glitch in the system prevented some buyers from adding the extended warranty. If you were one of them (and perhaps even if you weren't), you've got until November 14.
It seems the technology in Apple's automated phone system is primed to sense when the caller is in despair. Will swearing get you serviced quicker?
Apple is no longer selling its AppleCare warranty add-on service in its Italian retail stores where consumers already get two years of warranty.