The electronics titans square off in a tangled tale of mobile technology, centered on Apple's iPhone
Apple will help consumers say buh-bye to plastic credit cards with the NFC-enabled iPhone 6, iPhone 6 Plus, and Apple Watch using its new mobile payment service Apple Pay.
The electronics giant's iPhone sales and projections for first-quarter revenue fell short of analysts' estimates, and it reported a slight decline in net income, causing shares to fall in after-hours trading.
Advance orders began online at 12 a.m. PT on Friday, but the online Apple Store still wasn't back up two hours later. And some other preorder sites had hiccups, including Sprint and T-Mobile.
Apple says it won't break out retail store and iPod sales anymore. And forget about detailed stats on the Apple Watch, due next year.
The electronics giant is projecting stronger-than-expected sales this holiday even after delivering better-than-anticipated revenue in the September quarter. The only negative was another drop in iPad sales.
Apple is counting on the $249 iPad Mini to draw you into its stores. But it's hoping you end up buying a $499 iPad Air instead.
Apple's been gaining more partners since it announced the service last month and it's ready to take it live.
Shares in Apple briefly flipped positive early in the company's presentation but were largely stuck in negative territory after the event, down about 1 percentage point at $96.58.
Tim Cook talks iTunes growth, iPad weakness, and strength for the iPhone in emerging markets, among other topics.
The company's shares are up about 8 percent in early trading on Thursday, hitting an intraday high of nearly $569.