The Korean company reported its seventh straight profit decline in the second quarter and will cut pricing for the Galaxy S6 to attract more buyers.
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Sales of the company's blockbuster smartphone will likely remain strong -- even during the lowest sales period of the year. But a slowdown in China's economy could hit Apple.
Warning that it faced a difficult market environment, the smartphone maker announces that it's "adjusting" the price of its flagship handsets.
The tech giant continued to benefit from booming iPhone sales during the June period, but it didn't sell as many as analysts had expected.
Apple CEO Tim Cook talks iPhone, Apple Watch, China and iPad during a conference call with analysts.
Thanks to the success of the iPhone, Apple has nearly $203 billion in cash. That could go a long way.
People may be curious about the Apple Watch, which got delivered to customers around the world on April 24. But when it comes to money, Apple's first wearable won't even be a blip in its financials.
A higher market share for Huawei and a lower one for Microsoft have reversed the global rankings of the two, says research firm Strategy Analytics.
Although its market share fell last quarter while Apple's share rose, Samsung retains the crown for the world's leading smartphone vendor, says research firm IDC.
Cook lays out his defense of his flagship product, saying it "has a lot of legs to it."