Strong earnings and the tech giant’s 7-to-1 stock split announcement could be the reason for the rising stock price.
Apple will help consumers say buh-bye to plastic credit cards with the NFC-enabled iPhone 6, iPhone 6 Plus, and Apple Watch using its new mobile payment service Apple Pay.
Photoshop Mix feels like a version 1.0 product -- albeit a very slick one -- and is mostly worth trying for the curiosity factor.
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The Web giant's CEO spoke at a conference, and while he didn't offer more details on his health, he did talk about the EU antitrust probe and Google Maps being pulled from Apple's iOS 6.
Advance orders began online at 12 a.m. PT on Friday, but the online Apple Store still wasn't back up two hours later. And some other preorder sites had hiccups, including Sprint and T-Mobile.
The electronics giant's iPhone sales and projections for first-quarter revenue fell short of analysts' estimates, and it reported a slight decline in net income, causing shares to fall in after-hours trading.
Apple says it hit a record in the first day of sales. However, it confirms demand outstripped initial preorder supplies, so some customers will receive their new iPhones as late as October.
The launch of the new iPhone 6 models is supposed to be Apple's biggest. But the company's online store wasn't up to the task at the start.
As it has in previous years, Apple cut the price of its previous iPhone models on Tuesday, making way for its flagship iPhone 6 to take on the highest prices.
Shares in the world's most valuable company rose during Tuesday's event, climbing 4.8 percent to a high of $103.08, before calming as the presentation drew to a close.