After disappointing earnings results last week -- especially on the advertising front -- Yahoo announces it will buy the mobile advertising and analytics platform.
The new system should give publishers using Cards a much better sense of how much interaction their tweets are getting.
Onavo expects that its technology will help Facebook's efforts to spread Internet access worldwide through Internet.org
It may be a turnaround or it may be a blip, but Internet Explorer's share of usage resumed growth according to separate studies of the Web.
The microblogging site picks up another TV-focused analytics company to aid in its quest to be a top advertising platform for media companies.
Twitter is testing giving access to a certain amount of data related to users' accounts. But unless it maintains access to Timeline data, the analytics have minimal value.
Microsoft has acquired social-monitioring analytics vendor Netbreeze and is readying the next two updates to its Dynamics CRM platform, officials announce at the Convergence conference.
The social network's new tool gives Web site owners insight into how people are interacting with pins from their Pinterest pages.
The social-networking giant announced the acquisition, which will give Twitter the ability to better understand how users mix social media and TV.
According to Business Insider, the social media giant's acquisition would be its largest ever. Such a deal would give Twitter strong insight into how users mix TV and social media.