Analysts estimate that Apple's preorders hovered around that milestone figure in the device's first weekend of availability.
The Korean electronics maker, best known for TVs and mobile devices, also makes the processors powering those devices. Here's why it's now angling to be first with new chip technology.
Apple may have sold as many as 57 million iPhones last quarter, according to analyst Gene Munster. That would be a sharp jump from 43.7 million from a year ago. But would that make Wall Street happy?
The video-streaming service adds 4.9 million new members in the first quarter, hitting milestones both in the US and in its international markets.
Outfitted with tech that senses the pressure of your touch, the next model could be dubbed the iPhone 7 instead of the iPhone 6S, claims analyst Ming-Chi Kuo.
Piper Jaffray analyst Gene Munster also believes Apple could sell 300,000 of its smartwatches in the first 24 hours of preordering, which starts April 10.
Revenue likely bottomed out in its fiscal fourth quarter but the company could stage a revival based on more robust smartphone sales, according to a JP Morgan analyst.
The iPhone maker purportedly has a team looking into augmented reality technology that would move beyond such prototype devices as Google Glass.
The smartwatch is Apple's first product to focus on design first and technology second, says analyst Gene Munster. So how long might the new watch take to fully catch on with consumers?
The most expensive version could snag around 10,000 in unit sales this year and account for less than 1 percent of all Apple Watch sales, analyst Gene Munster says.