The next iPhone will pack in new features such as Force Touch, but also beef up the memory, processor and camera, says KGI Securities analyst Ming-Chi Kuo.
At Liverpool's Sound City conference, record business insiders discuss the world's biggest music platform and its "big scary lawyers".
Shame about the supply pinch, though. Without that, sales might actually soar as high as 50 million, says a Morgan Stanley analyst.
The iPhone maker recaptures the No. 1 spot after losing it to Google last year, according to the latest list of the BrandZ Top 100 Most Valuable Global Brands.
Jeff Williams says the Apple Watch could become Apple's single most important product.
Sales for the iPhone may shoot as high as 51.1 million units this quarter, says UBS analyst Steven Milunovich, higher than Wall Street is predicting.
Given Apple's guidance for the current quarter, Piper Jaffray analyst Gene Munster has boosted his prediction for iPhone sales.
Apple may have sold as many as 57 million iPhones last quarter, according to analyst Gene Munster. That would be a sharp jump from 43.7 million from a year ago. But would that make Wall Street happy?
Analysts estimate that Apple's preorders hovered around that milestone figure in the device's first weekend of availability.
Outfitted with tech that senses the pressure of your touch, the next model could be dubbed the iPhone 7 instead of the iPhone 6S, claims analyst Ming-Chi Kuo.