With few physical changes expected in the next iPhone, it's become emblematic of a problem with the broader smartphone industry: It's just not that exciting anymore.
The company unveils three smartphones targeting affluent users, but it still hasn't figured out how to avoid getting lost in the shuffle behind Apple and Samsung.
The tech titan will reportedly debut both a 12.9-inch iPad Pro and an iPad Mini 4 during its big product launch on Wednesday, rather than wait until later this year.
The company highlights new Windows 10 devices using its new processors -- including an updated Intel Compute Stick -- during a press conference at the IFA electronics show in Berlin.
Will consumers pay for an Apple set-top box that costs almost $200? Maybe, if the features like Siri and App Store integration are worth it.
The alliance, which includes Microsoft, Google, Amazon and Netflix, pledges to build next-generation video technology -- and offer it for free.
For the first time, Samsung will be launching a wearable while a device from key rival Apple is available. But don't count Samsung out yet.
Dubbed Project Rigel, the mobile app will let people retouch photos on iPhones and iPads. It is slated to make its debut at Adobe's conference for digital creators in October.
Apple's iPhone 6S may not offer the necessary features to draw in enough buyers to boost fourth-quarter sales, according to the crystal ball of KGI Securities analyst Ming-Chi Kuo.
The smartphone's stylus gets jammed when you insert it backwards into the storage slot, which can break it permanently. It's a problem some research analysts say harkens back to Apple's iPhone design uproar.