With few physical changes expected in the next iPhone, it's become emblematic of a problem with the broader smartphone industry: It's just not that exciting anymore.
The company unveils three smartphones targeting affluent users, but it still hasn't figured out how to avoid getting lost in the shuffle behind Apple and Samsung.
The tech titan will reportedly debut both a 12.9-inch iPad Pro and an iPad Mini 4 during its big product launch on Wednesday, rather than wait until later this year.
The company highlights new Windows 10 devices using its new processors -- including an updated Intel Compute Stick -- during a press conference at the IFA electronics show in Berlin.
The alliance, which includes Microsoft, Google, Amazon and Netflix, pledges to build next-generation video technology -- and offer it for free.
Will consumers pay for an Apple set-top box that costs almost $200? Maybe, if the features like Siri and App Store integration are worth it.
Apple's iPhone 6S may not offer the necessary features to draw in enough buyers to boost fourth-quarter sales, according to the crystal ball of KGI Securities analyst Ming-Chi Kuo.
Is the Apple Watch a flop so far? Hmm, that may or may not be the case. But analyst Gene Munster says to wait until 2017 when Apple's new wearable will have a "breakout year."
The iPhone maker accounted for less than 20 percent of smartphones sold by the top vendors last quarter but ate up more than 90 percent of the total operating income.
The new service may not be a big moneymaker, says analyst Gene Munster, but Apple has other reasons for getting into the streaming music market.