Despite its daring aspirations and 3D-like party tricks, the brave, new Fire Phone's lack of Google services will alienate anyone who expects the flexibility of a modern Android phone.
The e-commerce company has made the book publisher a public offer: accept $9.99 e-book prices, and Amazon won't ask for more of each sale.
The news comes a day after India-based e-commerce rival Flipkart unveiled a new $1 billion funding round.
In return for free, "no-rush" shipping, Prime users can score a $1 toward an Amazon Instant video.
Amazon had a troubling loss last quarter and it predicts rougher waters ahead. So why aren't investors more concerned? Because CEO Jeff Bezos is at the helm.
The Fire Phone is a portable point-of-sale system for the Amazon faithful due to its Firefly feature.
Some of the literary world's biggest names sign a letter opposing the e-commerce company's muscle-flexing with book publisher Hachette.
Amazon's spending spree appears to be annoying investors, after it posted a wider-than-expected quarterly loss.
Following a profitable first quarter, the strain of multiple product launches weighs on the e-commerce giant.
The e-commerce giant is set to announce its earnings Thursday, but don't expect to hear anything of note regarding its gamble in the smartphone business.