The company says today's the day it wraps up the transformation into a holding company for its numerous businesses.
In an article for BBC News about artificial intelligence, Schmidt -- then chairman of Google, now chairman of Alphabet -- makes a derogatory reference to "elite tastemakers" picking the hottest music for you.
Google has a new parent company, Samsung has some new phones and we have to call for a tow-truck. All that and more on the UK's best tech podcast.
Technically Incorrect: Just try Googling ABC.WTF and see what you find. A witty play from Redmond? Not quite.
Part of Google's bombshell restructuring, under a new parent called Alphabet, is that its most recent top hire -- CFO Ruth Porat -- gets even more power. Here's what the financial issues look like for Porat and Co.
Google is now a subsidiary of a new company called Alphabet. Get the facts behind Google's reorganization and learn which projects make up the Alphabet soup.
Technically Incorrect: There may be good reasons why Google has created its new holding company. One, though, might be to alleviate some of the negatives of the Google image.
The company is taking a page out of the playbook of Warren Buffett -- a longtime hero of co-founders Larry Page and Sergey Brin -- as it prepares for its next stage of growth.
Google will become part of a new parent company called Alphabet Inc.
Google co-founders Larry Page and Sergey Brin are confirmed fans of HBO's "Silicon Valley." The Easter egg in their post renaming the company Alphabet suggests their fan status may go a step above the rest.