It's a weird week when Amazon's stock surges on a tiny profit, while Apple's stock retreats after another impressive quarter.
The stock closed above $100, which marks a record for the electronics giant when accounting for June's 7-for-1 stock split.
The data released by analyst firm Mirae Asset Securities claims that the Korean manufacturer will sell 15 million units in the April-June period.
Sure, there was a football game, but tweets and other social media posts show most people focused on everything but the plays.
Shifting from the Creative Suite license business to Creative Cloud subscriptions made plenty of customers angry, but it made plenty of investors happy.
Shares in the search giant opened at $979 and, by midmorning, crossed the $1,000-a-share psychological barrier.
The social network's shares are up 70 percent in value since its second-quarter earnings report in late July.
The company's stock, which rose to $775.60 today, contrasts with the stock performance of rival Apple.
New report expects Amazon revenue to top $1 trillion by 2016, shares soar on upgrade by Morgan Stanley.
As Amazon gets ready for its press event today, investors rush into the stock in anticipation of hearing something big.