In a TEDx Hollywood talk earlier this year, the company's incoming retail chief talks about the power of feeling over thinking.
Angela Ahrendts, who has led the luxury fashion brand for the past seven years, will join Apple's executive team in the spring. She'll oversee both the retail and the online stores.
Burberry CEO Angela Ahrendts has already made a name for herself elevating customer experience at Burberry. Can she do the same for Apple?
eBay says former Apple e-commerce chief RJ Pittman will be its new chief product officer.
John Chambers leads the list of corporate bosses deemed to have turned 2012 into a bumper year for "guff, cliché, euphemism and verbal stupidity."
With the hiring of another executive from the fashion industry, how can Apple's sense of overall design make wearable tech attractive?
Redmond claims its Scroogled campaign is having "a huge impact." Really?
The company says it is "actively seeking" qualified women and minorities to add to its board.
It's not just about the next hit product. Apple is preparing for a future beyond phones, tablets, watches and TVs, in which it's the premium brand for life in a fully digital age.