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Apple says it won't break out retail store and iPod sales anymore. And forget about detailed stats on the Apple Watch, due next year.
The company awarded former Burberry CEO Angela Ahrendts a grant of 113,334 restricted stock units during her first week on the job.
Former fashion CEO Angela Ahrendts joins Apple this week as head of retail and online stores. Expectations are high that she'll bring a new burst of pizzazz.
In a TEDx Hollywood talk earlier this year, the company's incoming retail chief talks about the power of feeling over thinking.
Doors open at Apple stores across the globe as the new iPhone 6 and 6 Plus hit the shelves.
The launch of the new iPhone 6 models is supposed to be Apple's biggest. But the company's online store wasn't up to the task at the start.
Advance orders began online at 12 a.m. PT on Friday, but the online Apple Store still wasn't back up two hours later. And some other preorder sites had hiccups, including Sprint and T-Mobile.
Celebrities have turned out in droves for the Apple press event in California today where the company has announced the iPhone 6 and a wearable device called simply "Apple Watch".
CEO Tim Cook delivers on a promise to move into a new product category, making a foray into wearable devices with the Apple Watch. Plus: Bigger-screen iPhones and a mobile service called Apple Pay.
The esteemed Australian designer has already been working with Apple design guru Jony Ive for months ahead of a presumed wearable launch next week.