With Google's AdWords Express app for iOS or Android, small-business owners can create and monitor online ads.
High Court overturns lower court's ruling that found the Web giant in violation of trade laws for allowing companies to purchase AdWords related to competitors' names.
Retooling aims to allow advertisers to manage bids for ads across a variety of device platforms as consumers increasingly turn to tablets and smartphones to access the Web.
Insurance and finance companies spend big on AdWords campaigns, according to new estimates from Internet marketing software firm Wordstream. And so do home improvement chains.
Breaking news or a sudden surge in a search query can reveal a problem for Google: the system used to rank relevant ads can take hours to reach a conclusion.
Company plans this summer to integrate more of its services into its Google Apps platform for Web-based tools.
European court rules search giant did not infringe on the trademarks of Louis Vuitton and others by letting online advertisers use keywords identical to those trademarks.
Search giant says it has modified its policy on trademarks appearing in keyword ads, allowing brand names to show up in AdWords copy.
Google reportedly agrees to pay lawyers fees and plaintiffs, and offer ad credits to advertisers in settlement of AdWords lawsuit.
Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite?