Retooling aims to allow advertisers to manage bids for ads across a variety of device platforms as consumers increasingly turn to tablets and smartphones to access the Web.
High Court overturns lower court's ruling that found the Web giant in violation of trade laws for allowing companies to purchase AdWords related to competitors' names.
Insurance and finance companies spend big on AdWords campaigns, according to new estimates from Internet marketing software firm Wordstream. And so do home improvement chains.
Breaking news or a sudden surge in a search query can reveal a problem for Google: the system used to rank relevant ads can take hours to reach a conclusion.
Company plans this summer to integrate more of its services into its Google Apps platform for Web-based tools.
Search giant says it has modified its policy on trademarks appearing in keyword ads, allowing brand names to show up in AdWords copy.
Google's ad services allow anyone to put advertisements up on their site.
Google AdWords lets you buy words that will link up your site or product to search results.
Google reportedly agrees to pay lawyers fees and plaintiffs, and offer ad credits to advertisers in settlement of AdWords lawsuit.
Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite?