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The social network's new sports feature lagged behind as football fans piled on the posts.
Leslie Berland, who had been at American Express, arrives amid upheaval in Twitter's executive offices.
The social network allows select marketers to look at their fans' other interests to help plan advertising efforts, Adweek reports.
Competition's alive and well, but an Adweek reads a Forrester Research report wrong. Google's still Numero Uno in search by a wide margin.
Netpliance has lost its ad agency, BBDO New York, which resigned the account, according to Adweek Online. Netpliance's ad spending turned out to be "significantly less than half" of what the agency had expected, BBDO said in the Adweek report. The account had been estimated at $10 million to $15 million.
Comet Systems said that its plug-in, which changes users' cursors into animated or still graphics on sites that implement the technology, has been downloaded by 10 million unique users. The company said it is the fourth most commonly accessed Web tools site, after RealNetworks, ICQ, and Macromedia, citing Adweek and Media Metrix reports.