Ad firm Wieden + Kennedy London translates the idea of "cellular oversharing" into a much gushed-about advertising campaign of fake authenticity for cell phone maker Nokia.
Leading phone maker launching two features aimed at helping struggling operators take advantage of advertising revenue stream.
Lightningcast, an advertising agency that specializes in placing audio and video messages via streaming media over the Net, says it has raised $15.5 million from a group of investors led by Nokia Venture Partners. Other investors included Redleaf Group and Birchmere Ventures. The company, based in Alexandria, Va., initially raised $4.7 million last March from Redleaf and Birchmere.
Engage, an interactive media company, has taken an undisclosed minority stake in wireless advertising company Avesair. Cary, N.C.-based Avesair sells technology to telecommunications companies to deliver ads via wireless devices. The company, which launched Tuesday, is licensing its technology from Engage, which is majority-owned by CMGI. Avesair has received $16 million in a first round of funding from Nokia Venture Partners and New Things.