5 Results for

advertising 2.0


IAC's Diller: The iPhone is our crystal ball

Apple's ubiquitous handset is the best indicator of how people will pay for media content in the near future, says the InterActiveCorp CEO at the Advertising 2.0 conference.

By June 10, 2009


Making 'freemium' work amid ad death spiral

Advertising revenue will get even harder to come by in 2009. Web 2.0 companies need to consider alternative revenue streams.

By December 26, 2008


Yang discusses a tumultuous time as leader

At the Web 2.0 Summit in San Francisco, John Battelle, chairman of Federated Media Publishing, talks to Jerry Yang about his job as CEO of Yahoo. Yang discusses his decision to take the position, the challenges he's faced since then, and his vision for building a better advertising and content platform.

November 6, 2008


Yahoo-Microsoft talks continue

Yahoo shares rise after President Sue Decker says during Advertising 2.0 conference that the company remains "engaged" in discussions with Microsoft, according to a CNBC report.

By June 4, 2008


Business 2.0 names new editor

In a game of musical chairs at AOL Time Warner's business publications, Business 2.0 has named former Time magazine Technology Editor Josh Quittner as its new editor. Quittner will report to Ned Desmond, who was both the editor and president of Business 2.0 but will now serve as president only. The company also said Jim Aley is leaving his position as Business 2.0's managing editor to become an editor-at-large at Fortune. Last year, as business publications began to struggle in an increasingly tight ad market, AOL Time Warner bought Business 2.0 and merged it with rival eCompany Now. The publication seemed to fare much better than many other technology magazines, which fattened with ads during the dot-com gold rush only to shrink as tech advertising dwindled. Business 2.0 competitor the Industry Standard stopped publishing altogether, and the Red Herring cut staff and has scaled back operations.

April 10, 2002