370 Results for

advertising 2.0

Editors' Take

Macromedia FlashPaper 2.0

This addition to the Studio 8.0 bundle creates printable, interactive Flash files and PDF documents.

August 7, 2005

Pricing not available


Morpheus 2.0

After months of hemming and hawing, Streamcast finally delivers a new and improved version of its popular file-sharing app.

August 20, 2002

4 stars Editors' rating August 20, 2002

Pricing not available


Has content become advertising for advertising?

The rise of ads that follow users around the web is helping fuel the rise of subpar content--though maybe not for long.

By October 25, 2011


Execs see value in Web 2.0 but worry about security

Business leaders surveyed for a study by security software maker McAfee see financial value in social media and other Web 2.0 technologies but are concerned about the security threats they pose.

By September 27, 2010


Mahalo 2.0 is Wikipedia plus money

The curated search result service opens up its pages to user edits and pays them by sharing advertising revenues.

By June 2, 2009


Time for marketing innovation 2.0

While Pepsi, one of the world's foremost consumer brands, has acknowledged the signs of the times and is making the transition away from one-to-many mass-marketing to social marketing with meaning, marketing theory is struggling to catch up.

By December 27, 2009


Gravity knows what you like; soon advertisers will, too

Start-up is pitched as a way to connect consumers with what they want, but it actually is a way to connect them to advertisers.

By November 16, 2010


Launch Pad at Web 2.0 Expo: Crawlers in the sky

Five CEOs pitch their new businesses. Four are really smart.

By April 2, 2009


Labels size up Web 2.0 music services

Labels say they are encouraged by the progress of services like Lala and YouTube but are frustrated by the performances of companies such as Imeem and SpiralFrog.

By March 2, 2009


Live blog: Jerry Yang at Web 2.0 Summit

With the Google ad deal now dead, will Yahoo turn back again to Microsoft?

By November 5, 2008