Apple's ubiquitous handset is the best indicator of how people will pay for media content in the near future, says the InterActiveCorp CEO at the Advertising 2.0 conference.
Advertising revenue will get even harder to come by in 2009. Web 2.0 companies need to consider alternative revenue streams.
At the Web 2.0 Summit in San Francisco, John Battelle, chairman of Federated Media Publishing, talks to Jerry Yang about his job as CEO of Yahoo. Yang discusses his decision to take the position, the challenges he's faced since then, and his vision for building a better advertising and content platform.
Yahoo shares rise after President Sue Decker says during Advertising 2.0 conference that the company remains "engaged" in discussions with Microsoft, according to a CNBC report.
In a game of musical chairs at AOL Time Warner's business publications, Business 2.0 has named former Time magazine Technology Editor Josh Quittner as its new editor. Quittner will report to Ned Desmond, who was both the editor and president of Business 2.0 but will now serve as president only. The company also said Jim Aley is leaving his position as Business 2.0's managing editor to become an editor-at-large at Fortune. Last year, as business publications began to struggle in an increasingly tight ad market, AOL Time Warner bought Business 2.0 and merged it with rival eCompany Now. The publication seemed to fare much better than many other technology magazines, which fattened with ads during the dot-com gold rush only to shrink as tech advertising dwindled. Business 2.0 competitor the Industry Standard stopped publishing altogether, and the Red Herring cut staff and has scaled back operations.