2014 Results for

advertisers

Article

Twitter uses MoPub to help advertisers promote mobile apps

Twitter aims to draw in marketers and developers with a new ad service that promotes mobile apps far beyond users' timelines.

By Apr. 17, 2014

Article

Twitter now letting advertisers target broader keywords

Advertisers want to reach users who are tweeting about concepts, not just specific phrases, and Twitter is now giving them tools to target broader ideas.

By Dec. 11, 2013

Article

Facebook giving advertisers more data on user habits

The company is sharing information with telecom companies on how particular ads prompt people to buy new mobile devices or switch carriers. Other industries may follow.

By Sep. 19, 2013

Article

Twitter's new ads program tells advertisers your browsing habits

The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.

By Dec. 5, 2013

Article

Twitter lets TV advertisers target tweets to viewers

The information network says it's ready to help marketers sync their TV ad campaigns with Twitter.

By Jul. 23, 2013

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Twitter adds tweet keyword targeting for advertisers

In the latest bid to make it easier for advertisers to reach users, Twitter can now serve up ads based on specific keywords used in recent tweets.

By Apr. 17, 2013

Article

Facebook gives advertisers more opportunities to target users

The social network is opening up its custom ad tool to third-party ad managers, which means more companies can use Facebook to reach already existing customers.

By Feb. 27, 2013

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Twitter lets advertisers collect contact info from tweets

Select Twitter advertisers can now use the Lead Generation Card to sign up new customers -- no forms required.

By May. 22, 2013

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YouTube to advertisers: You need us to attract a younger crowd

Google executives say the site is a key way to reach 18- to 34-year-olds, but it didn't announce any major partnerships or revolutionary new programming during an event in New York.

By May. 1, 2013

Article

Facebook lets advertisers target people with same traits as customers

The social network is providing advertisers with a more scientific way to reach potential customers.

By Mar. 19, 2013