With Nearby Friends, your location history is private to you and only you -- until the social network decides otherwise. Surprised? Don't be. Facebook is in the advertising business.
Advertisers want to reach users who are tweeting about concepts, not just specific phrases, and Twitter is now giving them tools to target broader ideas.
The company is sharing information with telecom companies on how particular ads prompt people to buy new mobile devices or switch carriers. Other industries may follow.
The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.
The information network says it's ready to help marketers sync their TV ad campaigns with Twitter.
In the latest bid to make it easier for advertisers to reach users, Twitter can now serve up ads based on specific keywords used in recent tweets.
The social network is opening up its custom ad tool to third-party ad managers, which means more companies can use Facebook to reach already existing customers.
Select Twitter advertisers can now use the Lead Generation Card to sign up new customers -- no forms required.
Google executives say the site is a key way to reach 18- to 34-year-olds, but it didn't announce any major partnerships or revolutionary new programming during an event in New York.
The social network is providing advertisers with a more scientific way to reach potential customers.