Raising a big stink, the Digital Advertising Alliance withdraws from work to standardize how browsers tell Web sites not to track users' behavior. The DAA says it's doomed, but other ad groups remain involved.
A W3C working group will proceed with its existing draft standard for governing how browsers tell advertisers that people don't want their online behavior tracked.
Policy reversal on trademarks in ad text could anger companies already sensitive about use of trademarks as search keywords, but could also allow retailers to make better ads.
Michael Arrington has agreed to abide by results of survey asking readers to determine whether the site should accept advertising from Izea.
Agreement settles FTC charges that ValueClick and a subsidiary made deceptive offers of "free" iPhones, plasma TVs, and the like.
The social network updates its Ads Manager campaign-tracking tool to let marketers better measure the performance of ads on Facebook.
Select Twitter advertisers can now use the Lead Generation Card to sign up new customers -- no forms required.
Advertisers want to reach users who are tweeting about concepts, not just specific phrases, and Twitter is now giving them tools to target broader ideas.
With its newest native ad, the Yahoo-owned blog network is promoting advertisers' Tumblr blogs to audiences on Android and iOS.
A study from the Financial Times claims that products appearing at the top of a Google search are pricier than those that show up lower in the results.