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Google-owned YouTube plans a new program to share advertising revenue with big media companies, TechCrunch reports.
Despite being very successful in online search ads, Google is throwing in the towel for a program to help advertisers with print ads that it says hasn't created anticipated impact.
Literal signs of the times, CES 2009's on-site banners and advertisements look distinctly more staid than in years past.
Wall Street analysts chop growth projections for online advertising, with display ads taking the brunt of the cuts.
The news is tempered by relatively flat results from the second quarter of 2008.
Google's video-sharing site is getting serious about generating cash. Sponsored Videos lets users promote their videos by bidding on keywords.
Yahoo and Google have reportedly revised their proposed search advertising agreement, in a move to gain acceptance from the Department of Justice, according to The Wall Street Journal.
Analysts expect to see smaller growth levels next year than previously anticipated, though some sectors may fare better than others.
The search giant is reportedly calling on its advertisers who also use Yahoo to publicly tout their proposed search advertising partnership.
Don Reisinger explains why in-game political advertising is fantastic in his latest Digital Home Video.