15 Results for

adtech

Article

Twitter buys TapCommerce to boost advertising abilities

The company's latest acquisition adds advertising retargeting technology.

By Jun. 30, 2014

Article

AOL ropes partnership, new ad boss from Publicis

The Internet media giant hires Bob Lord from ad agency Publicis Groupe, but there's no hard feelings -- it also strikes a partnership with Publicis for live video and Web ads across multiple screens.

By Jul. 19, 2013

Article

Digital media investment firm hires AOL exec

Velocity Interactive hires Jorge Espinel, most recently leader of AOL's corporate strategy, mergers, and acquisitions work.

By Jul. 22, 2008

Article

AOL to serve digital ads for 'USA Today' parent company

Adtech, a company acquired by AOL last year and grouped into its Platform-A division, will serve the ads for Web sites owned by the Gannett media group.

By Jul. 14, 2008

Article

Sky Player asks permission to spy on you

Sky has sent an email to customers explaining the changes coming with AdSmart, a targeted advertising system that builds a profile on you

By Nov. 11, 2009

Article

Embrace complaining customers to bolster your brand?

Customers will complain about lousy products. Marketing experts say using Internet tools such as blogs and forums can turn those people into an asset for companies.

By Apr. 16, 2008

Article

AOL packs its bags for Manhattan, with emphasis on ads

One-time powerhouse will be Silicon Alley's latest resident, declaring this is the "final stage in AOL's transition...to a global, ad-supported Web company."

By Sep. 17, 2007

Article

AOL ad exec gone in shakeup

President of AOL's Platform-A ad group replaced by another ad manager in shakeup at Time Warner company.

By Mar. 11, 2008

Article

For digital video to live, the 30-second pre-roll ad must die

The 30-second pre-roll is the blink tag of our era. It's the ad format that drives users crazy, and it's just not right for Web or mobile. Here's how to fix video advertising and make online video profitable for everyone.

By Apr. 23, 2012

Article

Facebook confirms big upcoming advertising announcement

After invitees leak details to bloggers, company acknowledges that its much-rumored advertising strategy will see the light of day at a New York event November 6.

By Oct. 24, 2007