15 Results for

adtech

Article

Twitter buys TapCommerce to boost advertising abilities

The company's latest acquisition adds advertising retargeting technology.

By June 30, 2014

Article

AOL ropes partnership, new ad boss from Publicis

The Internet media giant hires Bob Lord from ad agency Publicis Groupe, but there's no hard feelings -- it also strikes a partnership with Publicis for live video and Web ads across multiple screens.

By July 19, 2013

Article

For digital video to live, the 30-second pre-roll ad must die

The 30-second pre-roll is the blink tag of our era. It's the ad format that drives users crazy, and it's just not right for Web or mobile. Here's how to fix video advertising and make online video profitable for everyone.

By April 23, 2012

Article

FOWA: It's like summer camp for coders

The beloved developer conference rolls into Miami once again, and young coders are gushing over the experience. The fact that it's warm and sunny can't hurt.

By February 24, 2010

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Sky Player asks permission to spy on you

Sky has sent an email to customers explaining the changes coming with AdSmart, a targeted advertising system that builds a profile on you

By November 11, 2009

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Kyte gets Google AdSense, fresh new mobile sites

Video-broadcasting platform Kyte is adding new ways to get revenue from its video streams, including new advertisers and neat new mobile pages.

By November 24, 2008

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AOL to serve digital ads for 'USA Today' parent company

Adtech, a company acquired by AOL last year and grouped into its Platform-A division, will serve the ads for Web sites owned by the Gannett media group.

By July 14, 2008

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Digital media investment firm hires AOL exec

Velocity Interactive hires Jorge Espinel, most recently leader of AOL's corporate strategy, mergers, and acquisitions work.

By July 22, 2008

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Embrace complaining customers to bolster your brand?

Customers will complain about lousy products. Marketing experts say using Internet tools such as blogs and forums can turn those people into an asset for companies.

By April 16, 2008

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AOL ad exec gone in shakeup

President of AOL's Platform-A ad group replaced by another ad manager in shakeup at Time Warner company.

By March 11, 2008