Narrow your search
More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.
The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.
Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.
Google is providing Web traffic stats and purchasing ad companies. Microsoft and Mozilla had problems with their browsers--guess whose got fixed first? Is Flickr about to get into the stock photo scene? Soccer fan sites on YouTube.
Google wants to get into the in-game advertising space. And while Don Reisinger understands the business side of the deal, he's worried that business will overtake enjoyment.
The new system will mesh with Nielsen's new GamePlay Metrics to provide data on in-game advertising on Sony's PlayStation 3 and PlayStation Network games.
Following on from their success with Scrabulous, Facebook is about to launch a new board game