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Deal will help the search giant expand its online ad-serving system to a growing game market.
A series of popular titles, combined with inexpensive consoles from Microsoft and Nintendo, could be what insulates the game industry from the chilly economy.
More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.
The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.
Following on from their success with Scrabulous, Facebook is about to launch a new board game
The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.
Google wants to get into the in-game advertising space. And while Don Reisinger understands the business side of the deal, he's worried that business will overtake enjoyment.
Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.