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Google snags AdScape for $23 million, source says

Deal will help the search giant expand its online ad-serving system to a growing game market.

By February 16, 2007


Google acquires Adscape

By March 19, 2007


Year in review: Video game industry pins hopes on hits

A series of popular titles, combined with inexpensive consoles from Microsoft and Nintendo, could be what insulates the game industry from the chilly economy.

December 16, 2008


Google launches AdSense for Games

More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.

By October 7, 2008


Report: Google readying in-game ad initiative

The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.

By July 30, 2008


Revealed. The game Facebook believes will be even bigger than Scrabulous

Following on from their success with Scrabulous, Facebook is about to launch a new board game

By August 2, 2008


Year in review: Google gets even more ambitious

The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.

December 28, 2007


The advertising arms race

Google wants to get into the in-game advertising space. And while Don Reisinger understands the business side of the deal, he's worried that business will overtake enjoyment.

By November 9, 2007


Microsoft demos in-game advertising

Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.

By September 25, 2007