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New software developer kit removes apps' ability to access the unique string of numbers that individually identifies each cellular device.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
YouTube co-founder and CEO Chad Hurley and AdMob founder and head Omar Hamoui are leaving their positions at the Google-acquired companies, according to reports.
Apple's decision to remove language from its iPhone Developer Agreement that could have caused problems for AdMob was welcomed at Google.
New policies that could have threatened AdMob's ability to sell ads in iPhone applications are not yet being enforced by Apple, AdMob's CEO confirmed.
Apple appeared to stymie Google's mobile-advertising plans by declaring ad networks owned by competitors off-limits on the iPhone, but developers are getting AdMob apps approved.
The iPhone accounted for 40 percent of AdMob's ad requests in May, a dip from a year ago, while Android's shared climbed to 26 percent, according to the company's latest stats.
Changes made by Apple to its iPhone agreement could cripple Google's AdMob business, possibly throwing $750 million of Google's money down the drain.
By preventing ad networks affiliated with mobile operating system vendors from sharing key details with customers, Apple could have soured Google's AdMob win.
It was just a matter of time after the FTC declined to block the deal, but Google's $750 million purchase of mobile advertising company AdMob is now final.