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Google axes UDID support with updated SDK for AdMob

New software developer kit removes apps' ability to access the unique string of numbers that individually identifies each cellular device.

By Apr. 8, 2013


YouTube, AdMob founders step down

YouTube co-founder and CEO Chad Hurley and AdMob founder and head Omar Hamoui are leaving their positions at the Google-acquired companies, according to reports.

By Oct. 30, 2010


Google closes books on AdMob deal

It was just a matter of time after the FTC declined to block the deal, but Google's $750 million purchase of mobile advertising company AdMob is now final.

By May. 27, 2010


Apple slashes iAd pricing again as AdMob onslaught continues?

iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.

By Feb. 15, 2012


FTC approves Google-AdMob deal

In what comes as a bit of a surprise, the FTC will not stand in the way of Google's purchase of mobile-ad company AdMob, saying the deal would not harm competition.

By May. 21, 2010


Google's AdMob delighted with new Apple policies

Apple's decision to remove language from its iPhone Developer Agreement that could have caused problems for AdMob was welcomed at Google.

By Sep. 9, 2010


Google to acquire AdMob for $750 million

Mobile advertising is AdMob's specialty, and the deal gives Google a technology inroad into a fast-growing segment of online advertising.

By Nov. 9, 2009


AdMob: iPhones, Android phones on the rise

Use of the smartphones continues to grow around the world at the expense of devices using Symbian and Windows Mobile, according to the ad-serving company.

By Oct. 2, 2009


AdMob CEO: Apple not enforcing ad restrictions

New policies that could have threatened AdMob's ability to sell ads in iPhone applications are not yet being enforced by Apple, AdMob's CEO confirmed.

By Jul. 13, 2010


Report: AdMob alive and well in iPhone apps

Apple appeared to stymie Google's mobile-advertising plans by declaring ad networks owned by competitors off-limits on the iPhone, but developers are getting AdMob apps approved.

By Jul. 2, 2010