New software developer kit removes apps' ability to access the unique string of numbers that individually identifies each cellular device.
YouTube co-founder and CEO Chad Hurley and AdMob founder and head Omar Hamoui are leaving their positions at the Google-acquired companies, according to reports.
It was just a matter of time after the FTC declined to block the deal, but Google's $750 million purchase of mobile advertising company AdMob is now final.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
In what comes as a bit of a surprise, the FTC will not stand in the way of Google's purchase of mobile-ad company AdMob, saying the deal would not harm competition.
Apple's decision to remove language from its iPhone Developer Agreement that could have caused problems for AdMob was welcomed at Google.
Mobile advertising is AdMob's specialty, and the deal gives Google a technology inroad into a fast-growing segment of online advertising.
Use of the smartphones continues to grow around the world at the expense of devices using Symbian and Windows Mobile, according to the ad-serving company.
New policies that could have threatened AdMob's ability to sell ads in iPhone applications are not yet being enforced by Apple, AdMob's CEO confirmed.
Apple appeared to stymie Google's mobile-advertising plans by declaring ad networks owned by competitors off-limits on the iPhone, but developers are getting AdMob apps approved.