Late last week, there were conflicting reports as to how close Google was to finalizing a deal to buy the yield optimization firm. Now, it's official.
The company says that it will close the $400 million acquisition in the "coming days" and then get down to eventually bringing Admeld into the fold.
Antitrust regulators could approve the deal for the yield-optimization firm by the end of the week, according to AllThingsD.
The Justice Department has submitted a second request for information on Google's attempt to acquire Admeld, which optimizes online display ads.
Justice Department to scrutinize $400 million deal for Internet advertising display company, according to published reports.
Purchase of ad tech company likely to automatically generate scrutiny from Washington before it can formally close.
The online company has hired Michael Barrett, who came to Google after the search company acquired Admeld last year.
Yahoo's interim chief executive plans to refocus his company on its online-advertising business as he tries to hold onto the reins.
Google's longtime executive to begin her new job leading the struggling iconic Web company tomorrow.
A new FTC probe into Google's business practices is just the company's latest run-in with antitrust officials. Here's a recap.