Adify lets publishers and advertisers join vertical networks where the audience and the advertisers are tight matches.
At ContentNext's EconAds conference, ad-network exec Russ Fradin of Adify said that he doesn't think the value of data on social networks is all it's hyped up to be, and considers them the reason why a $1 CPM is no longer considered bottom-of-the-barrel.
Online-ad platform Adify helps other companies develop their own advertising networks. Current clients include Forbes and Martha Stewart Living Omnimedia.
A baker's dozen of new Web services
Instead of having advertisers pay per ad impression or per clickthrough, Turn is a marketplace for cost-per-action (CPA) advertising.
That's a big reason behind of spate of old media-new media pairings in the last year. But is it a strategy that will be enough to restrain Google's growing appetite?