On Monday, an Oregan jury returned a verdict for Adidas awarding it damages of almost $305,000,000 in a trademark dispute against Kansas-based Collective Brands Inc., which operates Payless ShoeSource.
New Year's resolutions down the toilet? Can't afford a personal trainer? Samsung's here to help, with a phone that tells you to get off your arse and run
A Samsung phone with a sports twist maybe hitting the market soon.
Commemorative sneakers reportedly in the works.
I recently came across another example of meta-marketing -- the phenomenon of PR becoming the actual story. The Wall Street Journal reports on the Brew Blog launched by Miller Brewing Co. It's about beer, yes, but instead of promoting Miller's products, t
Adidas "Micropacers" were ahead of their time with built-in fitness technologies.
Master Chief would not be pleased.
The much-anticipated advertising program, unveiled on Tuesday afternoon, allows marketers deep into the connections of the social-networking site.
A heart rate monitor with an attitude.
Ever wonder where that Monkeyboy attitude comes from? Well, just take a look at this.