The company's NAB announcements for upgrades and new products look like some really useful features.
CNET's favorite streaming boxes get minor makeovers for the first time since March 2013, with voice search coming to the new Roku 3 and faster performance to the new Roku 2. Improved software coming to all Rokus also lets users "follow" new movies to get notifications on when they're available to stream.
A software update for Amazon's $40 or £35 streaming dongle also brings "captive portal" Wi-Fi access, while the Fire TV box gets expandable USB storage and Bluetooth headphone support.
The company announces integrations from outside developers that let people use features and tools from the likes of Avery and Mailchimp.
A free software upgrade finally allows Sonos streaming music systems to connect directly to home Wi-Fi networks.
The Nike+ Running App on Android and iOS will soon support watches and fitness equipment from Garmin, TomTom, Wahoo Fitness and Netpulse.
Google's music service and cloud storage has expanded its storage limit to 50,000 songs so you can upload your music collection and stream it on the go.
A promise of monthly app updates could make Microsoft's Band a whole lot better over time, starting with this month's new fitness features and a developer preview SDK for apps.
The feature was previously available in a beta release, but is now open to the public as a free update.
You can add one in the form of a live tile, but it's a little tricky. Here's how!