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Microsoft gives Yahoo top billing in ad rebranding

It appears Microsoft is rebranding its search alliance as the "Yahoo Bing Network" and its adCenter advertising platform as "Bing Ads."

By September 9, 2012


Microsoft extends revenue guarantees to Yahoo

The software giant's AdCenter hasn't produced the revenue per search that Yahoo expected when it signed a 2009 search deal. So Microsoft has extended the deal another year.

By October 18, 2011


Microsoft names new ad chief, reorganizes division

The hiring of Frank Holland comes a day after Yahoo rips the performance of Microsoft's adCenter technology.

By April 21, 2011


Yahoo, Microsoft using common paid search

Redmond's AdCenter is now powering paid search results for Yahoo and its partners in the U.S. and Canada. Next up, the shift for mobile and international sites.

By October 27, 2010


Microsoft, Yahoo move forward on paid search

The two companies say the move to combine advertisers on Microsoft's AdCenter tool is on track to be completed by the end of October.

By August 31, 2010


Microsoft takes plunge with AdCenter

Software maker says it is now using its own ad-serving engine for all its U.S. search queries. Images: MSN's AdCenter

By May 3, 2006


Microsoft adding to its Labs collection

Startup Labs will be an effort under Ray Ozzie, joining others including Live Labs, adCenter Labs, and Office Labs.

By September 5, 2008


Microsoft ready to spend--but on what?

Ad execs could get a hint of what the software maker will pick up in its planned spending spree. Images: MSN's AdCenter

By May 3, 2006


Microsoft's ad pitch underpins Net moves

The company is betting on its AdCenter tool to help it realize its grand ambition to deliver free software over the Internet.

By November 11, 2005


MSN takes on Google AdWords

The Microsoft unit launches AdCenter in France, and plans to test out the paid-search ad system in the U.S. next month.

By September 26, 2005