44 Results for



Microsoft gives Yahoo top billing in ad rebranding

It appears Microsoft is rebranding its search alliance as the "Yahoo Bing Network" and its adCenter advertising platform as "Bing Ads."

By September 9, 2012


Microsoft names new ad chief, reorganizes division

The hiring of Frank Holland comes a day after Yahoo rips the performance of Microsoft's adCenter technology.

By April 21, 2011


Microsoft, Yahoo move forward on paid search

The two companies say the move to combine advertisers on Microsoft's AdCenter tool is on track to be completed by the end of October.

By August 31, 2010


Microsoft extends revenue guarantees to Yahoo

The software giant's AdCenter hasn't produced the revenue per search that Yahoo expected when it signed a 2009 search deal. So Microsoft has extended the deal another year.

By October 18, 2011


Yahoo, Microsoft using common paid search

Redmond's AdCenter is now powering paid search results for Yahoo and its partners in the U.S. and Canada. Next up, the shift for mobile and international sites.

By October 27, 2010


Microsoft adding to its Labs collection

Startup Labs will be an effort under Ray Ozzie, joining others including Live Labs, adCenter Labs, and Office Labs.

By September 5, 2008


Microsoft extends revenue guarantee with Yahoo

Microsoft and Yahoo are extending the revenue-per-search guarantee piece of their search partnership by another year.

By May 7, 2013


Yahoo revenue hit by management shuffle

The Web giant's revenue comes in below analyst expectations, in part because of a sales staff reorganization that generated higher-than-expected turnover and left the company short-staffed to sell premium ads.

By July 19, 2011


Microsoft ditches Web analytics effort

Software maker is discontinuing the beta of a tool that would have competed with Google Analytics, Omniture, and others.

By March 23, 2009


Microsoft to publishers: Help us avoid ad screw-ups

Company announces consortium of Web publishers to guide its design the next incarnation of Microsoft's online publishing platform

By February 23, 2009