The online media company can thank its takeover of Adap.tv and video ads for an acceleration in revenue, but it barely eked out a profit because of cutbacks at local news site Patch.
The start-up on Monday is launching a service that analyzes the content of video clips and displays ads in real-time.
With CEO Tim Armstrong's biggest takeover -- Adap.tv -- in the fold, AOL edges ahead of Google in ComScore's listing of the biggest video-ad properties.
The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.
The foundation is AOL's network of video partnerships with the likes of ESPN and Vogue and its focus on becoming a video-ad powerhouse.
The tech giant snaps up another advertising-focused company -- this one helps brands and agencies figure out which ads most likely lead to customer purchases.
Adap.TV embeds text ads in videos. Sound obnoxious? It's not nearly as bad as most video ads.
Following Netflix, AOL plans its own long-form original series, an adaption of an Israeli cable hit that will be set in New York. It's a new leg of AOL's race to be a video-ad powerhouse.
The Internet company gives up controlling interest of Patch's more than 900 local news sites to investment holding company Hale Global.