221 Results for

adap.tv

Article

AOL's big Adap.tv buy ignites sales, but it whiffs on profit

The online media company can thank its takeover of Adap.tv and video ads for an acceleration in revenue, but it barely eked out a profit because of cutbacks at local news site Patch.

By Nov. 5, 2013

Article

Adap.tv launches targeted video ads

The start-up on Monday is launching a service that analyzes the content of video clips and displays ads in real-time.

By May. 13, 2007

Article

AOL.com rejiggers site with video front and center

The foundation is AOL's network of video partnerships with the likes of ESPN and Vogue and its focus on becoming a video-ad powerhouse.

By Apr. 15, 2014

Article

AOL dethrones Google at top of video-ad rankings

With CEO Tim Armstrong's biggest takeover -- Adap.tv -- in the fold, AOL edges ahead of Google in ComScore's listing of the biggest video-ad properties.

By Oct. 17, 2013

Article

AOL chief snaps up video-ad biz in his biggest deal yet

The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.

By Aug. 7, 2013

Article

Me too! AOL plans full-length original series

Following Netflix, AOL plans its own long-form original series, an adaption of an Israeli cable hit that will be set in New York. It's a new leg of AOL's race to be a video-ad powerhouse.

By Apr. 1, 2014

Article

AOL dumps hyper-local news site Patch

The Internet company gives up controlling interest of Patch's more than 900 local news sites to investment holding company Hale Global.

By Jan. 15, 2014

Article

Yahoo's courting of Couric casts Mayer as a media mogul

AllThingsD reports CEO Marissa Mayer is personally spearheading a deal for a Katie Couric Web interview show and an alliance with Conde Nast, putting Yahoo's spotlight more on media after a shift away from it.

By Aug. 22, 2013

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Hulu tops all Web sites for video ads viewed

Among all Web sites tracked by ComScore in March, Hulu scored the highest for the number of video ads displayed, with a total of 1.2 billion video ad impressions for the month.

By Apr. 13, 2011

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I'm ready for my closeup: Yahoo's push into big media

By hiring Katie Couric, Marissa Mayer makes a sharp turn toward her mission of entertaining us. It's only the latest move in Mayer's plan to bring Yahoo into the bright lights.

By Nov. 25, 2013