18 Results for

adap.tv

Article

AOL's big Adap.tv buy ignites sales, but it whiffs on profit

The online media company can thank its takeover of Adap.tv and video ads for an acceleration in revenue, but it barely eked out a profit because of cutbacks at local news site Patch.

By November 5, 2013

Article

Adap.tv launches targeted video ads

The start-up on Monday is launching a service that analyzes the content of video clips and displays ads in real-time.

By May 13, 2007

Article

AOL dethrones Google at top of video-ad rankings

With CEO Tim Armstrong's biggest takeover -- Adap.tv -- in the fold, AOL edges ahead of Google in ComScore's listing of the biggest video-ad properties.

By October 17, 2013

Article

AOL chief snaps up video-ad biz in his biggest deal yet

The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.

By August 7, 2013

Article

AOL.com rejiggers site with video front and center

The foundation is AOL's network of video partnerships with the likes of ESPN and Vogue and its focus on becoming a video-ad powerhouse.

By April 15, 2014

Article

AOL throws down $101 million to buy marketing tool Convertro

The tech giant snaps up another advertising-focused company -- this one helps brands and agencies figure out which ads most likely lead to customer purchases.

By May 6, 2014

Article

The future of video ads: Text

Adap.TV embeds text ads in videos. Sound obnoxious? It's not nearly as bad as most video ads.

By June 20, 2007

Article

Me too! AOL plans full-length original series

Following Netflix, AOL plans its own long-form original series, an adaption of an Israeli cable hit that will be set in New York. It's a new leg of AOL's race to be a video-ad powerhouse.

By April 1, 2014

Article

AOL dumps hyper-local news site Patch

The Internet company gives up controlling interest of Patch's more than 900 local news sites to investment holding company Hale Global.

By January 15, 2014