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The online media company can thank its takeover of Adap.tv and video ads for an acceleration in revenue, but it barely eked out a profit because of cutbacks at local news site Patch.
AOL tapped Dermot McCormack to take the steering wheel of its revving video engine. His outlook: The company becomes the Internet's ad-based TV behemoth.
The tech giant snaps up another advertising-focused company -- this one helps brands and agencies figure out which ads most likely lead to customer purchases.
The foundation is AOL's network of video partnerships with the likes of ESPN and Vogue and its focus on becoming a video-ad powerhouse.
Following Netflix, AOL plans its own long-form original series, an adaption of an Israeli cable hit that will be set in New York. It's a new leg of AOL's race to be a video-ad powerhouse.
The Internet company gives up controlling interest of Patch's more than 900 local news sites to investment holding company Hale Global.
By hiring Katie Couric, Marissa Mayer makes a sharp turn toward her mission of entertaining us. It's only the latest move in Mayer's plan to bring Yahoo into the bright lights.
With CEO Tim Armstrong's biggest takeover -- Adap.tv -- in the fold, AOL edges ahead of Google in ComScore's listing of the biggest video-ad properties.
The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.