The online media company can thank its takeover of Adap.tv and video ads for an acceleration in revenue, but it barely eked out a profit because of cutbacks at local news site Patch.
The start-up on Monday is launching a service that analyzes the content of video clips and displays ads in real-time.
The foundation is AOL's network of video partnerships with the likes of ESPN and Vogue and its focus on becoming a video-ad powerhouse.
With CEO Tim Armstrong's biggest takeover -- Adap.tv -- in the fold, AOL edges ahead of Google in ComScore's listing of the biggest video-ad properties.
The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.
Following Netflix, AOL plans its own long-form original series, an adaption of an Israeli cable hit that will be set in New York. It's a new leg of AOL's race to be a video-ad powerhouse.
The Internet company gives up controlling interest of Patch's more than 900 local news sites to investment holding company Hale Global.
AllThingsD reports CEO Marissa Mayer is personally spearheading a deal for a Katie Couric Web interview show and an alliance with Conde Nast, putting Yahoo's spotlight more on media after a shift away from it.
Among all Web sites tracked by ComScore in March, Hulu scored the highest for the number of video ads displayed, with a total of 1.2 billion video ad impressions for the month.
By hiring Katie Couric, Marissa Mayer makes a sharp turn toward her mission of entertaining us. It's only the latest move in Mayer's plan to bring Yahoo into the bright lights.