The online media company can thank its takeover of Adap.tv and video ads for an acceleration in revenue, but it barely eked out a profit because of cutbacks at local news site Patch.
The start-up on Monday is launching a service that analyzes the content of video clips and displays ads in real-time.
With CEO Tim Armstrong's biggest takeover -- Adap.tv -- in the fold, AOL edges ahead of Google in ComScore's listing of the biggest video-ad properties.
The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.
Adap.TV embeds text ads in videos. Sound obnoxious? It's not nearly as bad as most video ads.